Hello, and thanks for visiting my site! I’m a journalist, content and social media consultant who has been working in digital for 10 years. As well as being on the launch team of huge projects such as the Mail Online, I was the first ever Editor of Tatler.com, as well as Editor of Huffington Post Style UK, MyDaily and the Founding Editor of WGSN Insider. For more info on my career, check out LinkedIn.

I set up this site because I was approached by so many fashion, beauty and lifestyle businesses – big and small! – about social media and digital. How should they post on Instagram? How could they grow their audience? What platforms should they have a presence on? It seemed to me that it might be helpful to share some of what I’ve learned…

I hope my posts steer you in the right direction and give you the confidence you need to get going on digital. Need extra help? I consult for a range of clients – from some of the world’s most famous fashion and beauty brands to start-ups that just need a few training sessions. Email me at sara.mccorquodale@gmail.com and we can go from there.


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